Coffee maker reviews are used to inform and educate consumers about the positive and negative feedback about coffee machines right? It might used to be so, but I think with companies sponsoring this expert and that guru, it is fast becoming another mode of advertising platform.

It is very difficult to find good coffee maker reviews that offers unbiased views about machines and would even warn consumers about using the machine. Usually, when I look at review or evaluation, it is always positive, and it led me to think if there are lousy machines around!

Seriously, have you thought about what you’re looking for, as you read through all the reviews and evaluation? Does it matter if you were to get a particular espresso maker and the coffee is really better?

I seriously doubt so. Take starbucks barista espresso machine as an example, bearing the starbucks logo, there are few negative reports about this machine. In fact, it creates an imagery in people’s mind that if you want to get starbucks quality coffee, you would have to get this machine.

But, for those of us that have done espresso before, we know that it is not so straightforward. Some skills are involved before you get a good shot of espresso. Do you think the reviews about this espresso machine would be telling you that?

This is not all, other than being partial to the branded machine and saying good things about them, they would be other things that you would missed out if you’re reading the reviews. For example, you would never get to read or know about machines that are lesser known.

Take the dualit coffee maker, it is unlikely that you would find it in any evaluation or reviews. The fact is, dualit is more well known for its toaster than its espresso machine, so you are unlikely to read about it.

This dualit coffee maker can produced a shot of espresso at at least 15 bar pressure, and personally this is something that you wouldn’t anticipate from this lesser known company.

Highlighted are some drawbacks one would have when they are too focused browsing reviews to find the machine to get their perfect cuppa. That’s the reason, in the market, there are some folks that highlight coffee is about the experience rather than the taste.

Too much focus has been put on the right machines, the right variables to deliver the correct type of espresso or coffee drink. One important variable that’s missed out is the environment.

Trust me, no matter how great tasting the espresso might be, if you are drinking it to keep you awake in the middle of the night to complete a report, the experience is never good.

And, a simple cup of freeze dried coffee from a vending machine enjoyed in Mount Fuji with your loved one is going to be very tasty, although it is just freeze dried.

This isn’t only about coffee but about life. Experience has to be created and enjoyed, similarly coffee is meant to be enjoyed by spending moments with your loved ones. You cannot find it in some coffee maker reviews…

Share This

Share This